How clear is your website? If your audience doesn’t get what they need in 3 seconds you’ll lose them. Here’s a quick test you can try out on any site:
1. Look at it for 3 seconds
2. Close your eyes.
3. State what the company does. If you can’t do this, they’re not communicating well. And they are losing to the competition.
This is what can happen to you if you’re not crystal clear - right there.
When your audience stops reading, you lose out to the competition. The more they read, the more likely they are to buy. Sound too simple? It’s not. Think about it.
That’s why the right language gives you results. I make all kinds of businesses read better – from multimillion pound corporations to fledgling start-ups. Regardless of size, the principles of business communication are the same. Well chosen language connects you to your audience, builds loyalty and feeds the bottom line.
Still reading? Good. That’s what you want your customers to do. But how can you get them to keep reading? Aha! That’s my job. Nathaniel Hawthorne said it best, "Easy reading is damn hard writing".
Give me a call and let's work out how to keep your audience reading.
Because all writers are thieves* and you’ve got to stick your neck out to get noticed. One effective headline strategy is to inspire curiosity. It’s useful in your email marketing. This is the Zeigarnik Effect in action.
What’s this? Zeignart was a Russian psychologist who proved we pay more attention to what’s unresolved. Your brain wanted to close that loop. That’s why you clicked. Stick your neck out (unless it’s a train window).
*Shakespeare stole from Plutarch, Jean Rhys stole from Charlotte Brontë, Apple stole from Jack Kerouac and I just stole a quote. A good copywriter is a pick pocket.